What does not get measured does not get done.
I have humble roots. I was always taught to value modesty as an essential trait. In fact, It is a value system. My mother hammered into us that - we should always be more than what we appear to be.
This has obviously had a far-reaching impact on my life. I do not wear conspicuous jewelry or drive a car that is likely to draw attention in any way. These decisions bode well with my lifestyle and have become a part of my life philosophy.
But this value also manifests itself at work. I underplay at times the unique experiences that my business provides. I don’t deem it right to talk about every win or learning or every conundrum that I have solved for a client.
You can say that this attitude has been categorically unhelpful in my career as an entrepreneur. When you are trying to sell your services to another person, the impression you make on them can swing them one way or another when it comes to building a business relationship. Here, appearing to be exactly who you are can make the difference between making a sale or not.
This is where the Net Promoter Score® has really helped.
It is really a simple question - On a scale of 1 to 10, “How likely is it that you would recommend StrengthMiner to a friend or colleague?”
About a year ago I started doing this systematically. I take feedback from both my 1:1 coaching clients and my team engagements. Initially, this was a qualitative questionnaire only. But then #MicrosoftForms reminded me of the Net Promoter Score®, a quantitative metric that is very common and widely used in service organizations and the value of which I was introduced to by Robert Weltevreden years ago (Thanks!).
The Net Promoter Score® quantifies this feeling of trust in a particular brand.
This has helped tremendously when it comes to building my brand as well as strengthening my coaching services.
One session revealed that there was a greater need for practical application within the participants’ workspaces, while another produced a request for more role plays. I had predicted neither of these as possible routes that the participant feedback will take - and yet here we are! And as a result of this feedback, my courses have evolved for the better. In fact, we had included a lot of one-on-one and small group discussions in the course, but never before had I thought of roleplay, so it really was a pleasant surprise for me too!
Ultimately, feedback is one way to gauge how well you are doing. The primary reason that my coaching services exist is so that people can learn new ways to grow on their own. And if I can aid them better in their path by including something that I had never imagined - then it’s all the better! Feedback helps you stay grounded and real, and consequently, allows you to improve consistently as well.
And that’s when selling becomes so much easier.